OVERVIEW

Where Awesome Renters and Sweet Rentals meet their match. 

Rentleads is a part of Showpads that looks to connect the realtor / landlord and renters with the most appropriate property on a in a matching style website, where the renter searches for the most suitable property through features and filters and then be contacted by the landlord or property manager to a later visit. Connecting both sides of the transaction with more accuracy brings us closer to clear expectations without losing money or time on the part of the manager or part of the landlord.

PROCESS

I analyzed the problem and what surrounds it. Then I analyzed  different tests for applying an easy and simple solution in the final design. These are the steps of my process.

• Context Study

• User Points

• Survey​

RESEARCH

• Problem Statement

• User Points

• C&C Analisys

• Card sorting

• ​Nav Schema

• Moscow

• ​Affinity

ANALYSIS

• User goals

• Redesign Navigation​

• ​reorganize hierarchy

IDEATION

• Mid fidelity wireframes

• High fidelity wireframes

• prototype

• Usability test

DESIGN

CARD SORTING

Our questionnaire and interviews help Us to build an affinity board in order to get insights about property features, renters, and realtors.

INSIGHTS

C & C ANALISYS

( company comparative analisys )

we looked at real estate websites to compare key offerings and features. so we found what value features, Rentleads could offer.

FREATURE PRIORIZITATION

MOSCOW

We separated the features by “Must”, “Should”, “Could”, and “Won’t” have.

PERSONAS

RENTER

We get the information from the affinity boards, questionnaire and interviews to create a fictional profile that would represent a renter.

REALTOR

We get the information from the affinity boards, questionnaire and interviews to create a fictional profile that would represent a realtor.

JOURNEY MAP

In Tracie's journey map she goes through the process of finding a place where to live using her free time, she is researching, and choosing the best place that fits for her budget and features. This customer journey map shows us the ups and downs of the process, and how we can improve her journey so she experiences more joy out of it continues along.

RENTER

REALTOR

In Robert's jjourney map he goes through the process of uploading new listings with places to get more renters in his free time, he is uploading information and photos in different websites, then after he needs to wait for the renter that fits for the property value and features. This customer journey map shows us the ups and downs of the process, and how we can improve his journey so he experiences more joy out of it continues along.

USER FLOW

LOW-FI WIREFRAME

( PROTOYPE TEST )

I needed quick feedback on my concept and flow before my final prototype for Tracy ( renter user ), so I decided to do a low-fi prototype.

STYLEGUIDE

In Rentleads study we designed the prototype based on the already established Showpads look, so renters and realtors get an unified design with an already positioned brand in this case Showpads.

PHOTO SELECTION

LOGO

COLOR PALETTE

#66d7ff

#ffffff

#66d7ff

TYPEFACE

PROTOTYPE

1. After all the studies and research we managed to find a point where the prototype showed that we can build a system where the features of property ( realtor ) and renter matches in an accurate and organized way listings for both sides.

2. That using a friendly language for Rentleads can make the transaction more enjoyable.

NEXT STEPS

THANK YOU